“Details” is the Fall 2023 collection released by Vibestreet. The goal for the campaign was to make an artistic statement interconnecting the essence of our great city and the people within it. The voices and the treads that connect us are the details that matter. This was a step in weaving a cinematic tapestry that will be continually sewn together in future collections. The use of the radio station, call ins from locals, and subtle references being made throughout the videos all help allude to the title “Details”.

The results of this campaign were successful and measured by the responses of long time customers and new buyers all well who reacted positively to the videos and made purchases. The success was also confirmed by the varied responses in some people not understanding the campaign, which indicated it’s not too direct. However, the confusion among consumers was present, yet minimal enough for us to know most people enjoyed the videos, even if they didn’t fully understand them or turn into buyers. Rome was not built in a day, so this was not an attempt to win over every person in a single foul swoop, yet build around an expectation that Vibestreet is well thought out in ever move it makes.

Direction, Editing: Micah Lewis

Cinematographer: William Black

Featuring: DJ Cleotrvppv, Anderious Collins, Jharon Covington, Clayton Crews, Joshua Echols, Conner McCollum, Varian Shaw, Jessica Staples, and Logan Tillman. Starring TaMya Lacey.